Driving a 268% Increase in Daily Active Users Through Product Activation

COMPANY NAME
Salesforce (Internal)

WHERE THEY WERE BEFORE
When MapAnything was acquired by Salesforce and transformed into Salesforce Maps, the product gained immediate visibility inside the Salesforce ecosystem. This post-acquisition phase brought thousands of new users into the product in a very short period of time, creating an opportunity to evaluate how well the product supported first-time users at enterprise scale.

Early usage patterns revealed structural issues common during major growth transitions. New users struggled to understand what the product did, why it mattered, and how to reach value quickly. The onboarding experience functioned from a technical standpoint but lacked clarity, progressive guidance, and a well-defined path to an initial “aha” moment. Many users abandoned the product before completing their first meaningful workflow.

Although Salesforce Maps had strong underlying capabilities, early engagement levels did not reflect healthy product-market fit signals. Without stronger activation and clearer value delivery, usage patterns risked limiting long-term retention, expansion, and revenue potential.

PROBLEMS
Internally, Salesforce Maps showed the same warning signs that often appear during rapid product growth. Activation was low. Feature discoverability was weak. Onboarding lacked structure. New users were not returning consistently, and core capabilities were underutilized.

These patterns created uncertainty across product leadership and raised concerns about long-term adoption. Without clear engagement and usage depth, it became difficult to confidently demonstrate product value at scale, even within the Salesforce ecosystem.

MY ROLE
As the Product Manager responsible for user adoption and engagement within Salesforce Maps, this work fell directly under my ownership. I led the internal effort to understand why early usage was falling short and what changes were required to improve engagement.

This included analyzing behavioral data, auditing onboarding and product flows, reviewing historical usage trends, and working closely with customer-facing teams to understand where users were getting stuck. I collaborated internally across engineering, design, sales, customer success, and enablement to define what successful activation looked like and which early actions correlated with long-term value.

Based on these insights, I guided product improvements focused on onboarding clarity, feature discoverability, usability, and guidance. The goal was to ensure users could quickly understand the product, reach value faster, and feel confident using Salesforce Maps as part of their daily workflows.

BENEFITS OF THEM MAKING THE CHANGE
Following these internal product improvements, new users were able to reach value more quickly and navigate the product with greater confidence. Feature discovery improved, workflows became easier to understand, and users returned more frequently.

These changes strengthened early retention patterns and created clearer signals of product-market fit. Just as importantly, they increased leadership confidence in the product’s ability to support long-term growth and expansion inside Salesforce.

IMPRESSIVE MEASURABLE METRICS

• 268% increase in Daily Active Users (DAU)

• 210% increase in Monthly Active Users (MAU)

• Significant improvements in early value realization

• Consistent adoption of previously underutilized core features

WHERE THEY ARE NOW
Salesforce Maps evolved from an underutilized product into one of the highest-engagement mapping tools in the CRM category. Users began completing workflows that were previously abandoned, and the product demonstrated stronger long-term usage patterns and clearer product-market fit signals.

These engagement gains laid a durable foundation for future scalability, enterprise adoption, and revenue growth within Salesforce.


The following case study highlights product leadership and outcomes achieved in prior corporate roles before founding ProductGrowth Labs.